In order to meet the demand of sub divisional market, Phoenix Co. Ltd. taking multi-brand development strategy with “Phoenix” as main brand, creates series of brands such as “Phoenix”, “Feida”.

As a national brand, "Phoenix" brand has developed into a bicycle brand well-known in China through the hard-working of generations of "Phoenix" people. Its auspicious implication brings sweet blessing to lots of people. Whether in the past or now, "Phoenix" has always been your reliable and truthful partner, and it will continue to bring new hopes for your future. 

                               

Birth of Phoenix brand

Shortly after the establishment of the Third Factory, the staff overcame lots of difficulties, having the output of bicycles increased at the largest scope. However, compared with the name brand bicycles, "production" brand bicycle of the time was lagging behind on the market. Facing the difficulties of marketing, creating a new trademark becomes the concentration of factory directors besides improving the quality of products. Therefore, the factory published new-trademark-wanted advertisement in "Liberation Daily” and "Wen Hui" newspapers. There were lots of manuscripts in ten days after the advertisements were issued in newspaper. The factory directors chose "Phoenix"as the brand finally after thorough consideration. They all agree that "Phoenix" has national feature, so it is very popular in China, on the other hand, "Phoenix" the king of bird in the stories, is the symbol of fortune. Then "Phoenix" brand --- this national bicycle brand came into being. As the development of marketing, the company creates series of brands in order to meet the demand of different groups of consumers.